Fix What's Hiding Your Rankings
Your content may be great -but if Google can't crawl it, index it, or load it fast, you're invisible. I find those hidden issues and fix them.
Think of it this way: on-page SEO is what you say. Technical SEO is how clearly Google can hear you. If there are crawl errors, slow load times, or duplicate content confusing the search engine, your rankings suffer -no matter how good your content is.
Google's bots need to freely explore your site. Blocked pages, broken links, and a misconfigured robots.txt can stop them entirely and what Google can't crawl, it can't rank.
Crawling and indexing are different. A page can be crawled but not indexed due to noindex tags, thin content, or canonicalization issues. I make sure the right pages are in Google's index.
Google uses LCP, FID, and CLS as direct ranking factors. Slow loading pages frustrate users and hurt rankings. I identify and fix every bottleneck dragging your score down.
Schema markup helps Google understand your content better -enabling rich results like FAQs, star ratings, and breadcrumbs in search. More visibility, more clicks, no extra content needed.
A thorough technical SEO audit in Kerala isn't just a list of problems -it's a prioritized action plan your developer or I can execute immediately.
I review how Googlebot navigates your site and identify pages wasting your crawl budget -such as faceted URLs, session parameters, or orphan pages that dilute crawling resources away from what matters.
I identify pages incorrectly blocked from Google's index, verify canonical tags are pointing to the right URLs, and check that your most valuable pages are actually being indexed and not accidentally excluded.
Using Google PageSpeed Insights and GTmetrix, I benchmark your LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift) -then implement targeted fixes to reach a passing score across all devices.
Slow sites lose both rankings and customers. I audit render-blocking resources, unoptimized images, missing caching, and server response times -then implement solutions that cut load time measurably, often by 40–60%.
Your XML sitemap should guide Google to your most important pages -nothing more. I clean up sitemaps to remove noindexed URLs, fix formatting errors, and ensure your robots.txt isn't accidentally blocking critical content.
Using Google Search Console and Screaming Frog, I identify and document all 404 errors, server errors, and redirect chains. You'll get a prioritized list of crawl errors to fix along with the recommended 301 redirect mapping.
Duplicate content confuses Google and splits ranking signals. I find duplicate pages, near-duplicate product descriptions, and thin content that adds no value and recommend whether to consolidate, improve, or remove each one.
I audit your existing structured data for errors and implement the right schema types -Article, FAQ, Product, LocalBusiness, Breadcrumb -validated with Google's Rich Results Test to unlock enhanced SERP features.
HTTPS is a confirmed Google ranking signal. I verify your SSL certificate is valid, check for mixed content warnings, and ensure all HTTP traffic is properly redirected to the secure version of your site.
Google indexes your mobile site first. I audit your mobile experience for usability issues, viewport configuration, tap target sizing, and font readability -ensuring your site passes Google's Mobile-Friendly Test with no flags.
Messy URLs and redirect chains waste link equity and slow down crawling. I map your full redirect chain, flag redirect loops, and recommend a clean URL structure that's both user-friendly and search-engine-friendly.
If you target multiple languages or regions, incorrect hreflang tags can cause Google to show the wrong page in the wrong country. I audit your hreflang implementation and fix all return-tag and self-referential errors.
Server log files reveal exactly how Googlebot is behaving on your site -which pages it visits, how often, and which it skips. This is one of the most overlooked yet powerful insights in a technical SEO audit.
I review your Search Console and Bing Webmaster Tools data for coverage issues, manual actions, performance drops, and any security problems and provide a clear explanation of what each alert means for your site.
Good SEO decisions come from accurate data. Here's what I use and more importantly, why I use each one.
My primary crawl tool. I use it to map every URL on your site, find broken links, detect duplicate content, review meta data, and analyze crawl depth -the same way Googlebot sees your site.
Google's own tool for measuring Core Web Vitals on real user data (CrUX). I use it to benchmark LCP, CLS, and FID performance against your competitors and track improvements after fixes.
I use GTmetrix for waterfall analysis -identifying exactly which resources are causing slow load times, whether that's large images, render-blocking scripts, or third-party tools adding weight to your pages.
The most direct window into how Google sees your site. I use it to track indexing status, spot coverage errors, analyze search performance, and catch manual actions before they cause serious ranking drops.
Often overlooked, but valuable. Bing's diagnostic tools surface crawl issues and site health data that complement what Search Console shows -especially useful for international and enterprise sites.
For backlink profiles, organic keyword tracking, and identifying pages losing traffic. I use these alongside technical tools to understand both the technical and authority-based factors affecting your rankings.
Straight answers to the questions I hear most often from business owners in Kerala and across India.
Stop guessing why your site isn't ranking. I'll tell you exactly what's holding you back -for free.